Monday, May 25, 2009
Let It Begin
As a Twenty-Something, starting a business is rather stressful in this economy. The best thing you can do for your business is MARKETING. I know its terrible, but starting out in the spa industry you generally will have to poor out the pro bono work and promotions. This generally means a slim pay check, and consider yourself lucky. Food For Thought: Psychology suggests, in promotions, to make something look like a better deal. Sell you normal money-maker as a special. The food industry does this ALL THE TIME. Why cant we? It certainly works for them, its worked for me too! True Story: My business ran a weekly add in The Shopper suggesting The Sugar-Plum Wrap. This included exfoliation, body scrub (using our seasonal signature sugar-plum scented body scrub), 20-min body wrap, hot shower, and full body rub down (15 mins). We simply used All for the low price of : $* *insert regular cost 100% new customers that week came in for our Special. Did I mention our new customers that month was up 800%? I cant wait to share with you more of ideas on bring in new clients and building your business! Thanks for taking a min to read my thoughts. Hopefully it has triggered some of your own! Dont forget! You maybe in the service industry, but in order to provide quality relaxation, you need to take time for yourself too!
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